Press Release Contact Information:
CeliaSue Hecht
Publicity Writer/Editor
Voice: 702-225-8206
E-Mail: prmatchmaker@yahoo.com or celiasue.hecht@gmail.com
Website: http://celiasue.hecht.googlepages.com/home
Now is the perfect time for authors, entrepreneurs and others to learn how to write press releases that get published. Today is the day to write foolproof press releases. A foolproof method for promoting a business, you say, when millions of dollars are wasted each year on press releases that end up in the toilet or trash can? Consider how you can put your own spin on the current news. You could spoof a TV show, award the most desperate housewife, or declare a trend or holiday such as Red Hat and Purple Dress poetry Day. Even people who hate to write, aka many small business owners can get published, just by giving the media what they want - a heartfelt, controversial and newsworthy story.
Publicity Writer CeliaSue Hecht, a published writer, editor and PR Consultant who has published hundreds of press releases and articles in numerous newspapers, magazines, newsletters, and online websites, has more than 20 years experience spinning words into bottomline profits.
"Press Releases that combine attention-grabbing quotes and statistics, a compelling story or heartwarming tale, with a bit of whimsy and controversy, in all the right places, will get interviews and noticed by the media.
"Remember that the early fool catches the Free Publicity worm. A properly key-worded press release, that is newsworthy, distributed correctly and targeted properly, will get you published, bring more traffic to your online media room and net more profits," Hecht concludes.
She is offering a monthly Cuppa Celebrity for the Soul coaching class to authors, speakers, seminar leaders and small business owners who can easily bring journalists to their website media room with the right ingredients. When they understand:
1) What reporters and editors want
2) How to give journalists what they need
3) How to write press releases that get published
April Fools can generate thousands of dollars worth of free publicity by writing foolproof press releases about controversial subjects and making boring topics come to life.
"Most journalists working on holiday, financial, feature, business and news stories do research on the Internet" she says. "And they are always looking for unique stories. Why not have the next story they work on be yours?"
CeliaSue Hecht spins words into bottomline profits and writes press releases that get published. She offers many resources for entrepreneurs, small business owners, consultants, speakers, authors and fools involved in internet marketing. She offers a Guide to Getting Press Releases Published.
She can be reached at 702-225-8206.
Interested parties can sign up for a Cuppa Celebrity for the Soul class and coaching by calling 702-225-8206.
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Put the press release on your professional letterhead.. embed photos, graphics, if you have hi-res jpgs, make a note to the media about that... Also if you have video/audio, nowadays that's important... Also, use keywords for Search Engine Optimization...
FOR IMMEDIATE RELEASE:
Contact:
Contact Person
Company Name
Telephone Number
Fax Number
Email Address
Web site address
NEWS Headline, CATCHY, GRABS YOU, HOOK/ANGLE...
City, State, Date — Opening Paragraph (should contain: who, what, when, where, why) HAS TO HAVE A GOOD HOOK/NEWS ANGLE... I like to start with a problem, can be a make believe one, funny, catches the attention... support with quotes from staff members, industry experts and/or statistics (pertinent to the issue).
Remainder of body text - Should support the problem stated above and solve the problem, or if an event, give people reasons to go, make it interesting, relevant, fun, exciting, can include info about your products or services, the benefits, why your product or service is unique, special or different.
If there is more than 1 page use: (but 400 words or less is best)...
-more-
(The top of the next page):
Abbreviated headline (page 2)
Remainder of text.
(Restate Contact information after your last paragraph):
For additional information or a sample copy, Contact: (all Contact information)
About Company:
Very short History (try to do this in one short paragraph)
# # #
(indicates Press Release is finished)