BIO
CeliaSue Hecht is a professional writer/editor, coach, speaker and PR consultant (listed in Cision Media Directory, with a BA in Communications from Florida Atlantic University). She is a Newspaper Editor as well as Newsletter Editor for numerous companies and professionals such as architects, CPA's, Head Start, and others. She has also written hundreds of articles for more than 40 publications including Top 100 newspapers and national magazines.
Publications include Real Woman magazine, Courier magazine, Nevada Woman magazine, Nevada Appeal, Salem-News, Reno Gazette Journal, Monterey County Weekly, Auburn Journal, Nevada Business Journal, NorthBay Biz magazine, Senior Spectrum, Desert Trail, Hi-Desert Star, Boca Raton Daily News, First Class magazine, In Light Times, Soulfulliving.com, Working Spirit newsletter, HealthyWealthynWise, Small Business Briefs, Atlantic SUN and many others.
Project Management Experience
CeliaSue is a seasoned project manager who can identify and solve problems, in a single bound, and have saved clients over $10 million in advertising costs while bringing in over $23 million worth of publicity during the past 15 years.
For one newspaper, she doubled the size of the paper within six months, identified critical advertisers that were added, brought on board a new ad salesperson (who is still with the paper eleven years later), service bureau, and revamped the computer system with software and fonts to make design and layout easier... For one doctor and a CPA firm, their bottomlines quadrupled with new business in the two years they worked with CeliaSue and beyond. The doctor now has his own Center (he was renting small offices), and the CPA firm has moved to a much bigger location.
As a Project Manager, I oversee all aspects of your company's projects and am responsible for coordination and completion of each of the projects. Perform a variety of tasks including setting deadlines, assigning responsibilities, and monitoring and summarizing progress of the project.
Knowledge/Skills:
Have stellar communication skills and follow-through, a proactive attitude, project scheduling, and excellent organizational ability and problem-solving skills. I have 25 plus years experience managing projects. Ability to coordinate multiple projects. Excellent business communication skills Computer savvy (both IBM/Mac platforms with MS Word, Pagemaker, InDesign, Photoshop, and other software experience).
Key Areas of Responsibility:
• Grow revenue by developing strategic print media coverage plans
• Develop, edit and write newsletters
• Create new newsletters as needed
• Develop press kits, press releases, and collateral materials
• Produce online content, including writing headlines
• Manage and coordinate seminars and workshops
• Develop and write/edit e-zines, newsletters and other materials
• Manage creative development associated with all online campaigns
Skills & Attributes:
• Excellent verbal and written communication skills
• Personable
• Excellent organizational skills
• Work well with others (teamwork) and demonstrate cooperative behavior
• Able to prioritize multiple and sometimes competing deadlines and communicate about progress on a regular basis
Qualifications:
• More than 12 years experience promoting businesses that offer consumer products or services
• Experience researching and writing online content
• Excellent oral and written communication skills with a keen attention to detail
• Demonstrated ability to drive revenue and response from email campaigns
• Reputation as being effective in my communication (written, verbal and presentation)
• Experience as a Reporter/Editor and working with databases
• Experience coordinating seminars and workshops
• Willing to ''roll up my sleeves'' and get things done
• Bachelor’s Degree, 1985, Florida Atlantic University
1992-present, Key Communications Ink, write freelance articles for newspapers and magazines such as The Nevada Appeal, NorthBayBiz magazines, Monterey County Weekly, and many others. Provide full service writing, editing, and publicity to assist authors, CEO’s, business owners, speakers, seminar leaders and professionals with marketing, collateral and corporate communications materials, website copy, press releases, press kits, brochures, book proposals, articles, and coordinate and promote events, talks and workshops
Employment History:
May 2000 to May 2002, Citizen Alert, Reno and Las Vegas, Nevada
Obtained national media placements for environmental organization as well as designed, wrote, and edited quarterly newsletter, coordinated meetings, events and press conferences, managed database, spoke at schools, and created affiliations with politicians, grassroot organizations and government officials
1998 – Best Friends Animal Sanctuary, Kanab, Utah
Obtained local and national media placements for 3,000 acre no-kill shelter, wrote articles for magazines, newspapers and newsletters, wrote and sent press releases to media contact lists
1997-98, Desert Trail, 29 Palms, CA
Newspaper Reporter and Photographer for weekly newspaper Covered art gallery openings, school events, city hall and other local political and community events, interviewed local movers and shakers and business leaders
1996, Newspaper Editor for The Jewish Reporter, Las Vegas, NV
Doubled the size of the newspaper within six months, designed, wrote, edited and did layout under extreme deadline pressure, supervised ad salespeople, press people and proofreaders
1995, Main Gorman & Co., Las Vegas, NV, PR Manager for CPA firm Marketed books, services and seminars to construction industry and doctors and the media 1993-96, Sequoia Vision, promoted educational leadership seminars in Las Vegas
1992-94, Jackpot Enterprises, Las Vegas, NV,
Corporate Communications Specialist Co-wrote newsletters, scripts, and marketing materials for SR VP of Marketing
1990-92, Interim Executive Director for Nechama, Jewish Federation, Los Angeles
Wrote and researched grants, articles, and press releases, did intake phone calls, assisted board members, coordinated board meetings, wrote/edited and sent fundraising letters, and oversaw and administrated agency business
1987-89, OIM (educational and ministry work)
Public speaker at churches, synagogues and religious and business groups, counseling, research, traveled worldwide for three years, visited Bangladesh, England, France, Greece, Israel, India, Germany, Canada, Singapore, and Thailand with the aim of developing tolerance, compassion and understanding for other cultures, races, and bridging gaps
1986-87, Reporter/Editor and Typesetter for Sunshine Publications, and the Pompano Ledger
1982-85, Florida Atlantic University, Boca Raton, FL, obtained Bachelor of Arts Degree in Communications/Education and did administrative work for the Communications Department, wrote for the college newspaper
1982-83- Taught pre-school for three year olds for one year and during summers was camp counselor at Camp Somerhill in Adirondacks, New York and Recreation Department in Tamarack, Florida
1980-85, Typing Unlimited, Los Angeles, Pompano Beach and Margate, Florida, created at home and on- campus typing service, typed and edited term papers, dissertations, theses, book manuscripts, screenplays, transcribed tapes, and other materials
1980-81, Event Concepts, Office Manager of PR agency/sales promotion company in Los Angeles, wrote and edited press releases, sold advertising space, coordinated beach volleyball tournaments along the coast of California
1978-79, Gordon H. Wolfe & Company, New York, Executive Assistant to CEO of financial public relations firm, typed, wrote and edited press releases, supervised support staff, maintained clip files
1975-80, Earthplay, Munich and Los Angeles
Led, wrote and designed workshops and seminars (evening, one day and five day), coaching and counseling people from all walks of life, wrote articles for newspaper, coordinated open houses, led and trained sales teams